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KotiBlogitArtikkeli #38738

How many figures are made per release?How many figures are made per release?

funwarifunwari9 kuukautta sittenAsk MFC
Obviously this number will vary greatly among the different classes of figures. But how many would factories produce of a standard release scale figure by a major company (GSC, Koto, etc)?
I'll use these as generic examples ITEM #549383 ITEM #582586 ITEM #549458
I noticed the popular figures on the front page are owned by roughly 1,000 users with a single release.
I break it down into 3 groups; MFC users, overseas non MFC users, and Japanese collectors. I suspect Japanese collectors are the largest of the three groups, taking up maybe two-thirds of a figure's release. The total number might be somewhere around 3-5,000, but it is only speculation.
While some figures are made to order, are pro-orders a factor in the amount made in a standard release? Do the Japanese do much pre-ordering, or just buy the figure once it comes out in the shops?
1,732 osumaa • 16 kommenttia

kommenttia16

Kiinnostavia kommentteja
17pt
I suspect that figure manufacturers keep this sort of information pretty close to the vest.

Part of the economics of this hobby is the perception of scarcity, so I'm certain that companies would never voluntary disclose any information about the nature of their production runs, except in cases where items are intended to be hyper-limited (for example, where some event exclusive will have a production run of only 50 units).
9 kuukautta sitten
Recent Comments
1pt
I know each figure release varies wildly on how many will be made. For example, the Watamote Tomoko Nendoroid was made in limited numbers due to them assuming there would be less demand due to how the anime performed (and also how people reacted to the character)

But take any of Link's Nendoroid, they make SO many they can't even shift them all because of how popular Link is and how his appeal reaches beyond just figure collectors
9 kuukautta sitten
1pt
Actually I'm curious about this, but also sometimes when there's a "limited" figure, they don't even tell you how many were made of it. I'm wondering the same about these.
I notice that some limited figures aren't even that limited sometimes, since would pop up for sale everywhere and even at cheaper prices. The status of limited+exclusive doesn't automatically give an item extra value. Only if there's a official announcement it does, but not everytime either.
9 kuukautta sitten
3pt
Often asking myself this same question but this is something manufacturers almost never divulge (except for pre-determined limited runs).

The only definitive number I have is for ITEM #434560
GSC announced that they would donate 300JPY per figure sold and later reported that they had donated a total of 3186000JPY
www.goodsmile.i...

Math says that's 10620 units sold against 206 owners on MFC.
Roughly a 50x ratio for this particular figure (assuming a negligible number of duplicates).
9 kuukautta sitten
1pt
Yup I just took number from limited run of Native Tomoe Nakahara which had around 2500 run (took few weeks to sell which was 30*mfc) and compared it with a Louise figure which had around 700 run (which was 15*mfc). I think rarer the fig, more mfc might list? anyways 30,000 Kotori is a lot...!?
9 kuukautta sitten
2pt
So using your method, in GSC's Ajin figure with 500 limited pieces and 14 MFC users reported owning it and 7 MFC users reported ordering it.
This means that 2.8% to 4.2% who owns the figure reported it in MFC. So, the multiplier should be ~24 to ~36.

To put it in perspective, Alter's Kotori unit sales is 1246X24=~30k.
The revenue from the product line would be around 414M JPY/ 3.6M USD.
Somehow, to me, the revenue seems a bit too low. idk
Oh how I wish GSC to be a public company. I really want to know how much they are making.

carbonate (9 kuukautta sitten) #30303601Maybe compare stats of limited production to owned or ordered stats here and use that as multiplier to how much got produced for standard. If less limited, it was less reported, so probably use higher multiplier for standard runs. Maybe use 30 x bought and owned for standard release? 15 x for more limited run of few hundred?
9 kuukautta sitten
1pt
Aijihi (9 kuukautta sitten) #30299095Wait where did you get that number? I've been looking for number like that for a while

goboiano.com/he...
9 kuukautta sitten
1pt
Maybe compare stats of limited production to owned or ordered stats here and use that as multiplier to how much got produced for standard. If less limited, it was less reported, so probably use higher multiplier for standard runs. Maybe use 30 x bought and owned for standard release? 15 x for more limited run of few hundred?
9 kuukautta sitten
1pt
Wait where did you get that number? I've been looking for number like that for a while

u-mi (9 kuukautta sitten) #30298510The amount is a really large amount is all I know.
The figure industry was the fifth most successful otaku market for 2017, making 32.5 billion yen.
9 kuukautta sitten
2pt
The amount is a really large amount is all I know.

The figure industry was the fifth most successful otaku market for 2017, making 32.5 billion yen.
9 kuukautta sitten
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